For years, the people running cattle stations, civil crews, small councils, and community committees out here were making do with software designed for offices in Sydney, Melbourne, or somewhere offshore. Tools that assumed full-bar reception, nine-to-five hours, and problems that look nothing like ours.
We kept hearing the same thing from friends and neighbours: "There's nothing that does this properly for us." Eventually we got tired of saying it too.
So we started Out West AI, a company set up specifically to build software for the bush, by people who live it. Our offices are the homesteads, kitchen tables, and utes of North West Queensland. Every product starts with a real problem a real person told us about.